Branding & Webdesign
Lugcare is a platform for Luggage Storage headquartered in Portugal. In the early-stage, a startup’s brand is a reflection of the founder’s ethos, values and beliefs. This is why it was important to understand their personal identity and the events that have occurred to shape their identity.
In this project, the conceptualization of branding emerged with the objective of creating friendly communication and linking the ideals of baggage security and facilitating the life of tourists. As for the typography developed, this was adequate to the communication used in google maps so that, at first impression, there was an association of the logo with the work sector (trips).
Our ideal work model it’s that everything should be made as simple as possible but not simpler. That is what defines us.